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Privacy policy
This Privacy Policy describes how your personal information is collected, processed, used, and shared when you visit or make a purchase via the www.artofguitar.me website and mobile application (together the “Site”).
The Site is owned and operated by Art of Guitar Musical Instruments Trading LLC trading as Art of Guitar, and by using the Site you expressly consent to our collection, use and disclosure of your personal information in accordance with the terms of this Privacy Policy.
We are very careful with any information you provide to us, we do not sell or share the information we collect to anyone.
We do use this information to provide you with a better service, internal record keeping, to communicate with you either directly or through selected and trusted third parties by email / telephone or post if you have ordered or purchased products from us, to share information about new products, services and events that may be of interest to you.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal info), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When, in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use the Device Information that we collect with Zendesk Chat to help us to provide you with a personal service during your time viewing our website. This information is processed by Zendesk Chat in accordance with their Cookie Policy and Privacy Policy (https://www.zendesk.com/company/customers-partners/privacy-policy/).
We use Device Information that we collect to provide you with tailored adverts on Facebook, Instagram and Google Display Network.
We use Device and Order Information that we collect to send you our Email newsletter unless you have opted out of receiving any email marketing in our online checkout. We use MailChimp as our email platform in accordance with their Privacy Policy (https://mailchimp.com/legal/privacy/).
We use Order information that we collect to contractually fulfill your order using our chosen couriers DHL, Royal Mail and FedEx. This is done in accordance with each courier’s own Privacy Policy, and Order Information is never shared for any other reason than this.
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with carefully selected third parties to help us use your Personal Information, as described above and mainly with any of the following: our group companies, service providers who perform services on our behalf, such as payment processing, logistics, couriers, Site maintenance, customer support.
We also share your Personal Information for example with Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to third parties if we sell or buy any business assets in which case We may disclose your Personal information to the prospective or confirmed buyer seller or buyer; to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, for the purpose of crime prevention and fraud protection, or to otherwise protect our rights.
Additionally, please note that your information might be transferred outside of Europe, including to Canada and the United State, We only transfer Personal Information to these countries, when it is necessary for the services we provide you, or subject to appropriate safeguards that assure the protection of your Personal Information, such as European Commission approved standard contractual clauses.
It’s better to mention the parties the info will be shared with
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by following the links below:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
EMAIL: Unsubscribing at the bottom of any email you receive from us.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
Under certain circumstances, and as the case may be, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. We may request you to provide a copy of a document evidencing your identity.
When Personal Information is processed on the basis of consent, you may withdraw such consent at any time. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.
DATA RETENTION
We will retain your Personal Information for the length of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
Your Personal Information that is processed for marketing purposes will be stored until you exercise the right to withdraw consent, and once such right is exercised, such information will be kept only during the applicable statute of limitations period for any disputes or liabilities that may arise as a consequence of the processing of that information (which is up to 15 years in the UAE). Once potential actions are time barred we will proceed to delete the personal data. In any other circumstances, we will only retain your Personal Information for a shorter or longer period as required by any applicable law.
CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The changes will be effective immediately, once they are posted on this Site.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:
Art of Guitar, Building 25, The Courtyard, 6A Street, Al Quoz Industrial Area 1, Dubai, UAE
