What is now .strandberg* Guitars dates back to a hobby project called the Ergonomic Guitar System that was hatched in 2007. While Ola’s lutherie skills date back to the mid eighties, around the time that he also played in a number of local bands, his professional career was primarily in software. Ola’s innovative ergonomic designs quickly gained momentum through Internet forums and soon led to quitting the day job and acquiring a patent for his EndurNeck™ neck shape.​

He believe that your best performances come from feeling inspired, and that this inspiration can have many sources. He is convinced that not just the sound of your guitar, or how it feels to play are important components, but also how it makes you feel.​