Art of Guitar Named Exclusive Middle East Partner for NOVO Guitars

FOR IMMEDIATE RELEASE

Dennis Fano’s Nashville workshop selects Dubai’s only NAMM Global Top 100 retailer as its exclusive home in the region. First three hand-built instruments arrive next week.

Dubai, 30 October 2026 — Art of Guitar and NOVO Guitars today announced that Art of Guitar has been appointed NOVO’s exclusive dealer, distributor and retail partner for the Middle East, effective this weekend.

NOVO is the Nashville guitar house founded by Dennis Fano, one of the most respected builders in modern guitar making. Produced in small numbers and built to exacting standards, NOVO guitars have developed a devoted following among professional musicians, collectors and players for their distinctive voice, feel and unmistakable design.

Historically, access to NOVO has been deliberately limited. Today, the company works with a highly selective network of specialist retailers around the world — partners trusted not simply to sell the instruments, but to understand the players, the product and the philosophy behind them.

For the Middle East, that partner is Art of Guitar.

From this weekend, Art of Guitar will provide regional access to the NOVO range, supported by dedicated NOVO pages on the Art of Guitar website.

Next week, the first three hand-picked, hand-built NOVO guitars arrive at the Art of Guitar Gallery in Dubai. Each has been selected to demonstrate the craftsmanship, tone and playability for which the Nashville workshop has become known.

And, as with every serious instrument at Art of Guitar, they are there to be played.

Customers can purchase an available NOVO from the gallery or work directly with Art of Guitar to specify an instrument for a custom build in Nashville. The close relationship between the two companies allows specifications developed with a player in Dubai to move rapidly into the build process at NOVO.

“NOVO does not collect dealers. It chooses partners,” said Rick Vlemmiks, Co-Owner and CMO of Art of Guitar. “To be the partner they have chosen for the Middle East is a real honour. Our players can hold these guitars, hear them properly and understand what makes them special. And if they want something uniquely theirs, we can work with them to create it with Nashville. That is what this partnership is really about.”

NOVO Guitars is equally delighted to name Art of Guitar its exclusive partner for the Middle East.

About Art of Guitar

Art of Guitar is the Middle East’s specialist destination for premium, boutique, rare and collectible guitars. Based in Dubai’s Art District, the Art of Guitar Gallery brings major global manufacturers, independent builders, amplifiers, pedals and digital guitar technology together under one roof.

Art of Guitar has been recognised among the NAMM Global Top 100 Dealers for three consecutive years and represents more than 100 brands, including Fender, Gibson, PRS, Ibanez, Music Man, Neural DSP, Marshall and VOX, alongside a growing portfolio of boutique and exclusive partnerships.

Approximately 50 brands represented by Art of Guitar are exclusive to the business within all or part of the region.

About NOVO Guitars

NOVO Guitars was founded in Nashville by renowned guitar designer and luthier Dennis Fano.

Every NOVO is designed and built in Nashville by a specialist team focused on craftsmanship, playability, tone and character. Production remains deliberately limited, allowing the workshop to maintain the highly individual feel for which NOVO instruments have become known.

Dennis Fano also personally builds a select number of instruments from beginning to end, representing some of the rarest guitars to leave the NOVO workshop.

Media Contact

Rick Vlemmiks
Co-Owner & CMO
Art of Guitar, Dubai
Rick@ArtofGuitar.ME
+971 52 121 9252