Fender

Fender’s reputation as the stalwart American musical instrument brand has gone largely unchallenged as the company has evolved significantly over the decades and has managed to stay true to founder Leo Fender’s original vision – to inspire artists around the world and give new players the tools they need to start their musical legacy.

From creating the first official Fender guitar with the introduction of the Esquire in 1950, the brand went on to introduce to the world the Telecaster, and even debuted the first electric bass and bass amp in 1951 - the Precision Bass and the Bassman amp.

Three years later, the now-iconic Stratocaster was introduced as a follow-up to the Telecaster.

In a very short period, Fender invented, defined, and dominated the very idea of an electric guitar producing some of the most famous designs in history. Those designs remain in mainstream use 70 years on since the brand’s inception.